“Pie is perhaps the most important part of Thanksgiving, the warm spice of pumpkin, the rich sweetness of pecan.
The new pop-up space at the American Tobacco Campus will become pie central next month as East Durham Bake Shop moves in.
Married owners Ali Rudel and Ben Filippo are no strangers to pop-ups, having run their pie and pastry business, then known as East Durham Pie Company, for years with weekly stops at breweries or farmers markets. This spring they finally opened their pastry shop in a brightly renovated building on Driver Street in East Durham.
The ATC pop-up is all about Thanksgiving, running from Nov. 5 to 21, serving pies from the bakery’s seasonal menu and pastries. Similar to their own shop, Rudel and Filippo also will serve coffee, tea and juice. The shop will sell pie by the slice for those immediate cravings or whole to take home.”
(Durham, NC) – Thanksgiving preparation begins early for business owners Ali Rudel and Ben Filippo. This entrepreneurial pair runs East Durham Bake Shop and will set up a Thanksgiving holiday PopUp @ American Tobacco from November 5th-21st and they’ve already begun taking orders
East Durham Bake Shop started in 2015 as a one-person operation selling whole pies to order and hand pies to local cafes. The duo turned their dream of opening a storefront in Old East Durham into a reality this spring. The shop offers a variety of handmade and seasonally inspired pastries from croissants, cookies, and scones to sweet and savory pies. With a focus on using local North Carolina produce, East Durham Bake Shop believes in spending its food dollars locally whenever possible.
“Pie carries deep family and cultural traditions, and therefore so many wonderful memories for a lot of people,” says Ali. “We often hear people tell stories about their parents, relatives and those who have since passed away when we talk to them about pie. It’s a food that changes depending on what we have in abundance and brings people a specific happiness.”
Ali and Ben’s passions for meticulously crafting handmade baked goods and serving the local community will go hand-in-hand this holiday season. The shop will be serving handmade pies from its Thanksgiving menu, freshly baked pastries, Carrboro Coffee Roasters coffee, organic tea, and fresh bottled juice. Customers will be able to preorder baked goods for Thanksgiving or enjoy slices and pastries in-shop.
“Durham, especially its small business owners and entrepreneurs, is filled with such enthusiastic and creative people who have always made us feel welcome, loved and supported,” says Ali. “We are proud to be a part of this community and to be able to provide a little slice of happiness this Thanksgiving.”
The East Durham Pie PopUp space will be open Monday-Friday 8 am – 2 pm.
More on PopUp @ American Tobacco Campus
PopUp @ American Tobacco Campus will regularly feature new entrepreneurs and their concepts. The revolving showcase deepens and enhances Durham’s role as “the Startup Hub of the South.”
Entrepreneurs can review PopUp @ American Tobacco Campus’ microsite (popupdurham.com) for details and information on how to be involved.
Consumers can also check the microsite for information on the latest PopUp showcase. American Tobacco’s social channels (Facebook, Twitter, and Instagram) will carry PopUp news. The hashtag is #PopUpDurham. Images for press are here.
About Capitol Broadcasting
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV , WRAL Digital , WRAZ-TV , WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM , WCMC-HD2, WCMC-HD3 , WCLY-AM , WCMC-HD4 , Microspace , CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality and Bull Durham Beer Co., and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC; and Professional Builders Supply (an equity partnership) in Morrisville, NC.
“A new community-designed mini golf course will open at American Tobacco Campus in Durham this spring.
Bull City Mini owners Julie Bryce and Ben Owens made the announcement Monday about the nine-hole popup course to be located specifically on the green space at Diamond View Park across from the Aloft Hotel and next to the Durham Performing Arts Center.
Bespoke, Made in NC Couches, Love Seats & Chairs Coming to Unique Showroom
(Durham, NC) – September 24, 2018 – For Kerri Hall, the launch of her PopUp @ American Tobacco showroom is a big step in her mission to introduce North Carolina made furniture to a new audience. A second generation North Carolina furniture entrepreneur, Kerri will put down temporary roots for her e-commerce bespoke furniture store, MicMag by Me, October 4-27 at Durham’s popular revolving retail showcase.
MicMag by Me specializes in allowing customers to personalize an array of North Carolina-made upholstered furniture. To date, they’ve specialized in offering a robust e-commerce platform designed to walk a customer through the entire process of creation to personalization to delivery. The showroom will provide a similar experience allowing a customer to walk through an expanded and illustrative experience featuring the #travelingcouch.
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“We want visitors to know where their furniture is coming from and that is not a factory overseas where the same piece is hammered out one after the other and stacked alongside a thousand others in a shipping container,” says Kerri. “Our pieces are handmade in North Carolina by a community of workers who have participated in this heritage industry for decades and folks, like me, who are eager to help bring it back to its once great glory.”
In addition to the immersive showroom, Kerri plans to use the space to highlight other female entrepreneurs in the community with a “Women, Wine and Wisdom” night each Wednesday during her stay. She’ll also host Mommy and Me time on Mondays and even some special events for our four-legged friends on the weekend. There is also an Instagram scavenger hunt featuring the #travelingcouch planned to make the Pop Up show a fun and interactive time with the community and of course prizes for the lucky winners.
Adds Kerri, “Our events and showroom are designed to expand our business from an exclusively online retailer to a brick and mortar destination for easy to purchase, unique furniture designed by you and made in your community.”
You can find more on MicMag by Me and Kerri’s plans/events along with contests she’ll host on her social media: Instagram, Facebook, and Twitter.
The MicMag by Me PopUp space will be open Monday through Saturday 10 am -6 pm.
More on PopUp @ American Tobacco Campus
PopUp @ American Tobacco Campus will regularly feature new entrepreneurs and their concepts. The revolving showcase deepens and enhances Durham’s role as “the Startup Hub of the South.”
Entrepreneurs can review PopUp @ American Tobacco Campus’ microsite (popupdurham.com) for details and information on how to be involved.
Consumers can also check the microsite for information on the latest PopUp showcase. American Tobacco’s social channels (Facebook, Twitter, and Instagram) will carry PopUp news. The hashtag is #PopUpDurham. Images for press are here.
About Capitol Broadcasting
American Tobacco Selects Furniture Maker as Next Small Biz in PopUp SeriesCapitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV , WRAL Digital , WRAZ-TV , WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM , WCMC-HD2, WCMC-HD3 , WCLY-AM , WCMC-HD4 , Microspace , CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality and Bull Durham Beer Co., and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC; and Professional Builders Supply (an equity partnership) in Morrisville, NC.
Boricua Soul Will Take Over the Revolving Temporary Space, Sept. 6-30, Will Mark One Year Anniversary of Hurricane Maria with 10% of Sales, 9/20
(Durham, NC) – August 30, 2018 – While the island of Puerto Rico is some 1,500 miles from Downtown Durham, foodies in the Bull City will have the opportunity to grab a popular taste of fusion Carribean cuisine based heavily on PR classics.
Boricua Soul, a Puerto Rican soul restaurant, will launch as the second tenant of the PopUp @ American Tobacco space after a successful two-week run by Venezuelan Coffee purveyor Caballo Rojo.
Boricua Soul is the product of husband and wife duo Toriano and Serena Fredericks. Both have drawn on their multi-ethnic and rich culinary ancestry to create unique flavors that have most recently been found in their food truck by the same name. The restaurant (and truck) specialize in using West African, Native Indian and European ingredients and techniques as a result of the African slave trade. According to Toriano and Serena, these foods tell the story and act as a vehicle to transport history from the past.
This will be their first go at a brick and mortar location.
“We’ve been working around the clock for years creating our menu and delivering it to hungry folks from all walks of life via our food truck,” says Serena. “We can’t wait to finally set down some at least temporary roots with a real restaurant at one of the most popular destinations in our community.”
Boricua Soul will occupy PopUp @ American Tobacco from September 6 – September 30.
September also marks the one year anniversary of Hurricane Maria which devastated Puerto Rico with effects still being felt today. To support the island, Boricua Soul will donate 10% of their sales on 9/20, the date the hurricane made landfall, to United for Puerto Rico.
Boricua Soul will welcome Durham’s hungry lunch crowd Monday through Friday 11 a.m. – 2 p.m. They’ll be open for dinner on Fridays from 5 – 8 p.m.
More on PopUp @ American Tobacco Campus
PopUp @ American Tobacco Campus will regularly feature new entrepreneurs and their concepts. The revolving showcase deepens and enhances Durham’s role as “the Startup Hub of the South.”
Entrepreneurs can review PopUp @ American Tobacco Campus’ microsite (www.popupdurham.com) for details and information on how to be involved.
Consumers can also check the microsite for information on the latest PopUp showcase. American Tobacco’s social channels (Facebook, Twitter, and Instagram) will carry PopUp news. The hashtag is #PopUpDurham. Images for press are here.
About Capitol Broadcasting
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV , WRAL Digital , WRAZ-TV , WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM , WCMC-HD2, WCMC-HD3 , WCLY-AM , WCMC-HD4 , Microspace , CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality and Bull Durham Beer Co., and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC; and Professional Builders Supply (an equity partnership) in Morrisville, N
“DURHAM, N.C. — Small batch, artisan coffee roaster Caballo Rojo will operate for two weeks as the first of a series of pop-up retail shops at American Tobacco Campus in Durham.
Caballo Rojo will feature freshly brewed coffee roasted by owner Gabriela Wilberding from 7 a.m. to 1 p.m. Monday through Friday, Aug. 20-31.”
PopUp @ American Tobacco Campus Announces First Tenant Following Avalanche of Applications for Rotating Retail Showcase
(Durham, NC) – August 6, 2018 – PopUp @ American Tobacco Campus will launch with small batch, artisan coffee roaster Caballo Rojo, Monday, August 20 through Friday, August 31.
The small business is one of 40 that applied to test their products and retail strategies in the 1,400 sq ft space at 359 Blackwell St. in the Diamond View III building, optimally located between the main campus, Durham Bulls Athletic Park, and the Durham Performing Arts Center.
At least two more PopUp announcements are expected in 2018 as new companies rev up for their turn in the revolving showcase. If you run a small, retail-oriented business and would like to apply for a spot, please visit www.PopUpDurham.com.
“This is a huge opportunity for our small business as we look to expand our operations into the Triangle’s fast-growing retail market,” says Gabriela Wilberding, owner of Caballo Rojo and whose family has long worked in the coffee industry. “I’ve honed my skills as a barista and coffee roaster and even studied the importance of the global coffee industry at UNC-Chapel Hill. I’m ready to provide a unique experience and excellent cup of coffee to the thousands who come to the campus every day.”
Caballo Rojo will feature freshly brewed coffee roasted by Gabriela. They will offer pour overs, drip coffee, and cold brew as well as bags of freshly roasted coffee and merchandise. Their hours will be from 7 a.m. to 1 p.m. Monday through Friday.
“We are excited for Caballo Rojo to bring small batch, artisan coffee to more people in Durham–as they head to work or gather for a meeting,” says Adam Klein, director of strategy, Capitol Broadcasting Company. “In the coming months, we’ll be featuring more delicious eats and drinks as well as fashion, housewares and other exciting small businesses in this unique space.”
More on PopUp @ American Tobacco Campus
PopUp @ American Tobacco Campus will regularly feature new entrepreneurs and their concepts. The revolving showcase deepens and enhances Durham’s role as “the Startup Hub of the South.”
Entrepreneurs can review PopUp @ American Tobacco Campus’ microsite (www.popupdurham.com) for details and information on how to be involved.
Consumers can also check the microsite for information on the latest PopUp showcase. American Tobacco’s social channels (Facebook, Twitter, and Instagram) will carry PopUp news. The hashtag is #PopUpDurham. Images for press are here.
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV , WRAL Digital , WRAZ-TV , WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM , WCMC-HD2, WCMC-HD3 , WCLY-AM , WCMC-HD4 , Microspace , CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality and Bull Durham Beer Co., and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC; and Professional Builders Supply (an equity partnership) in Morrisville, NC.###
American Tobacco Campus once again partnering with Habitat for Humanity of Durham to make a difference this holiday season. The ultimate goal is to fund and build one tiny 500-sq-ft home in Durham.
To get there, we’re looking for 16 sponsor organizations to contribute $2,500 each and then participate in the construction of a holiday playhouse betwen now and September 30. Each playhouse will be displayed at ATC and auctioned off during the annual Winter Wonders celebration.
Prior to being auctioned off, the playhouses will be on display in Diamond View Park throughout the holiday season. Visitors to DPAC and ATC will have the opportunity to stroll through the playhouse village and bid on the houses, late November through December.
Sponsors can jump to secure their build between now and May 31 — but the sooner, the better. Each sponsor will supply 16-18 workers for a team day of building their playhouse, under the tutelage of Habitat for Humanity. The playhouses can be as creative as its builders’ imaginations — and they can showcase the sponsor’s brand.
Contact Jennifer McFarland at jmcfarland@durhamhabitat.org, or 919. 247.8254 to learn more and schedule your build!
PopUp @ American Tobacco Campus Invites Entrepreneurs to Revolving Showcase for New Concepts in Retail, Dining, Recreation and More
Application Process Now Open as “‘Startup Hub of the South’ gets a new way to promote and support entrepreneurs”
(Durham, NC) – July 11, 2018 – The American Tobacco Campus is inviting entrepreneurs and customers to try out new consumer concepts on a revolving schedule in a prime retail spot. The application process is now open (via this link) for a qualified business to be the first to showcase its goods and/or services starting in August at PopUp @ American Tobacco.
Located in a street-level 1,483 sq ft space at busy 359 Blackwell between the campus, Durham Performing Arts Center, Aloft Durham Downtown and Durham Bulls Athletic Park, PopUp @ American Tobacco Campus will regularly feature new entrepreneurs and their concepts. Visitors might experience a new coffee brand for a few weeks, then a fresh idea in yoga, then an apparel line.
Entrepreneurs can review PopUp @ American Tobacco Campus’ microsite (www.popupdurham.com) and if it looks like a good fit, submit the brief application form for consideration.
Consumers can also check the microsite for information on the latest PopUp showcase. American Tobacco’s social channels (Facebook, Twitter, and Instagram) will carry PopUp news.
“Durham has earned a reputation as ‘The Startup Hub of the South,’ and PopUp @ American Tobacco Campus offers another way to rally around our community’s entrepreneurs and innovators,” says Adam Klein, director of strategy at Capitol Broadcasting Company, which owns the campus. “Plus, the parade of new ideas will be a lot of fun. It’s not just a series of popups, it’s an ongoing adventure.”
“Yes, it’s 2018 and millennials still gravitate to big coastal hubs. But, they’re also moving to places like Durham, Columbus and Nashville. POLITICO worked with Stateline at the Pew Trusts to find the most millennial cities in the U.S. We factored in things like the city’s GDP, how many millennials live there, and how they get to work.
