FREE and open to the public!

Join us as count down to the start of the holidays with the annual American Tobacco Tower Lighting celebration. There is always a chance of snow, along with sensational community choral groups and other surprises!

  • Surprise Guest from the DPAC’s Dr. Seuss’ How the Grinch Stole Christmas the Musical!
  • Violinist, Daniel D.
  • The Hillandale Elementary School Chorus, under the direction of Mrs. Dena Byers
  • The Riverside High School Rapids Ensemble, under the direction of Mrs. Jill Boliek
  • Performances by Elevate
  • And a visit from the man in red himself…SANTA!!

Be one of the first 750 people on site and receive a Light Wand sponsored by 811 Dig North Carolina and PSNC Energy.

At the conclusion of the event (estimated at 7 pm when the Tower lights) the holiday fun continues over at Diamond View Park as the Triangle Tree Challenge comes to life and the voting begins!  Santa Selfies available near the Trosa Tree Lot.

And don’t forget to visit the Tree of Bikes on the Burt’s Bees Patio!

Photo courtesy of Brian Mullins Photography