For decades, the American Tobacco Campus and the City of Durham were one of the busiest industrial centers in the country, shipping products around the world. The end of the tobacco industry in Durham put the Bull City in a position to re-invent itself. That process got off to a blazing start right here.
Working together, local government and private sector leaders re-made the former American Tobacco factory, developed the Durham Bulls Athletic Park and opened the stunning Durham Performing Arts Center (all located on the campus), rejuvenating this unique city and setting a new live-work-play standard.
Learn more about the city’s and American Tobacco’s transformation in this documentary.
Fast forward 20 years, and we’ve built a community attracting millions of guests each year for everything from wedding celebrations to meetings and baseball to Broadway.
One of American Tobacco’s most popular meeting and events space is the Triangle PNC Club atop Durham Bulls Athletic Park. Perfect for groups from 50-300, the PNC Club offers dramatic views of the ballpark. Durham Bulls Athletic Park has many other creative venues inside the stadium for meetings and events, in addition to game-day corporate entertainment.
Durham’s dynamic downtown is a national marvel, from buzzing Main St. to Duke U to our museums and much more.
Luxury living in the heart of downtown with short walks to restaurants, breweries, shops, Broadway productions, minor league baseball and more.
From meeting rooms to banquet halls to an iconic stadium, American Tobacco features inspiring venues amid the vibrant surroundings of booming downtown Durham.
Consistently ranked among America’s top-five theaters, DPAC is a state-of-the-art center for live entertainment attracting over 500,000 guests per year to it’s 200+ events.
Be part of the innovation buzz in Durham – hold your next meeting or event at American
Underground. Perfect for groups from 6 to 60, AU is like setting foot in Silicon Valley right in the heart of Durham.
Once a tobacco warehouse, the award-winning Bay 7 offers 10,000 SF of flexible space for parties, conferences, weddings and more, with panoramic windows, a balcony and a kitchen.
The Miracle League of the Triangle uses baseball to create positive life experiences for individuals with special needs and volunteers. The organization’s latest field will soon start construction adjacent to ATC.
A revolving showcase of emerging stars in food, drink and retail — from Puerto Rican soul food to fine stationery.