PopUp @ American Tobacco Campus Announces First Tenant Following Avalanche of Applications for Rotating Retail Showcase

(Durham, NC) – August 6, 2018 – PopUp @ American Tobacco Campus will launch with small batch, artisan coffee roaster Caballo Rojo, Monday, August 20 through Friday, August 31.  

The small business is one of 40 that applied to test their products and retail strategies in the 1,400 sq ft space at 359 Blackwell St. in the Diamond View III building, optimally located between the main campus, Durham Bulls Athletic Park, and the Durham Performing Arts Center.

At least two more PopUp announcements are expected in 2018 as new companies rev up for their turn in the revolving showcase. If you run a small, retail-oriented business and would like to apply for a spot, please visit www.PopUpDurham.com.

“This is a huge opportunity for our small business as we look to expand our operations into the Triangle’s fast-growing retail market,” says Gabriela Wilberding, owner of Caballo Rojo and whose family has long worked in the coffee industry. “I’ve honed my skills as a barista and coffee roaster and even studied the importance of the global coffee industry at UNC-Chapel Hill. I’m ready to provide a unique experience and excellent cup of coffee to the thousands who come to the campus every day.”

Caballo Rojo will feature freshly brewed coffee roasted by Gabriela. They will offer pour overs, drip coffee, and cold brew as well as bags of freshly roasted coffee and merchandise. Their hours will be from 7 a.m. to 1 p.m. Monday through Friday.

“We are excited for Caballo Rojo to bring small batch, artisan coffee to more people in Durham–as they head to work or gather for a meeting,” says Adam Klein, director of strategy, Capitol Broadcasting Company. “In the coming months, we’ll be featuring more delicious eats and drinks as well as fashion, housewares and other exciting small businesses in this unique space.”

More on PopUp @ American Tobacco Campus

PopUp @ American Tobacco Campus will regularly feature new entrepreneurs and their concepts. The revolving showcase deepens and enhances Durham’s role as “the Startup Hub of the South.”  

Entrepreneurs can review PopUp @ American Tobacco Campus’ microsite (www.popupdurham.com) for details and information on how to be involved.

Consumers can also check the microsite for information on the latest PopUp showcase. American Tobacco’s social channels (Facebook, Twitter, and Instagram) will carry PopUp news. The hashtag is #PopUpDurham. Images for press are here.  

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV , WRAL Digital , WRAZ-TV , WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM , WCMC-HD2, WCMC-HD3 , WCLY-AM , WCMC-HD4 , Microspace , CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality and Bull Durham Beer Co., and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC; and Professional Builders Supply (an equity partnership) in Morrisville, NC.###