American Tobacco’s PopUp fever is spreading down Blackwell Street. In addition to the wildly popular PopUp @ American Tobacco, the retail space’s Diamond View neighbor at The Bullpen will soon host temporary restaurant and retail concepts. The additional space will meet the overwhelming response from both small business owners and consumers for the PopUp concept.

The first retail partnership will be underway on Nov. 5 with American Underground Startup Stampede team Beard and Lady, an all-natural, apothecary-inspired personal care and grooming products for men and women.

They’ll wrap-up their tenure at The Bullpen on Small Business Saturday, Nov. 24, and will re-open in the original PopUp @ American Tobacco space Dec. 12-23.

In addition to Beard and Lady, The Bullpen will also host a one night only collaboration between NC Oyster 365 and Bull Durham Beer to celebrate the release of the latter’s Winter Ale on Nov. 16. Tickets for the event can be purchased here.

“Our goal for the PopUp @ The Bullpen is to bring in exciting retail concepts and restaurateurs and pair them with our Bull Durham Beer favorites as well as seasonal selections,” says Ryan Trecartin, Events and Marketing Manager, Bull Durham Beer. “Across the country, we’re seeing this great intersection of food, beer, and small business retail come together to offer their community a unique experience.”

Ryan and the teams at The Bullpen and Bull Durham Beer have opened their application process for additional PopUp concepts and interested small business owners can apply via the PopUp @ American Tobacco site:

Dates and Times:

  • Beard and Lady – The Bullpen PopUp
    • Nov. 5-24
      • Tuesday-Saturday 11am-7pm
  • Beard and Lady – PopUp @ American Tobacco
    • Dec. 12-22
      • Mon., Tue., Wed. 11am-5pm
      • Thurs., Fri., Sat. 11am-7pm
  • NC Oyster 365 and Bull Durham Beer Winter Ale Release Dinner
    • Nov. 16 – 6-9 p.m.

More on PopUp @ American Tobacco Campus

PopUp @ American Tobacco Campus will regularly feature new entrepreneurs and their concepts. The revolving showcase deepens and enhances Durham’s role as “the Startup Hub of the South.” 

Entrepreneurs can review PopUp @ American Tobacco Campus’ microsite ( for details and information on how to be involved.

Consumers can also check the microsite for information on the latest PopUp showcase. American Tobacco’s social channels (FacebookTwitter, and Instagram) will carry PopUp news. The hashtag is #PopUpDurham. Images for press are here

About Capitol Broadcasting

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV , WRAL Digital , WRAZ-TV , WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM , WCMC-HD2, WCMC-HD3 , WCLY-AM , WCMC-HD4 , Microspace , CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality and Bull Durham Beer Co., and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC; and Professional Builders Supply (an equity partnership) in Morrisville, NC.