WillowTree to set up shop at American Tobacco Campus

Virginia app developer WillowTree has decided where it’s bringing it’s already-pledged 98 jobs in Durham: The American Tobacco Campus.

WillowTree will move into a new office at 324 BlackWell St., and is hosting a grand opening Tuesday.

The Capitol Broadcasting Company-owned campus fits with what WillowTree CEO Tobias Dengel has said he’s looking for – a place for the company to grow. Dengel said in November his team would be looking for something in downtown Durham, comparing it to its headquarters city of Charlottesville in that it’s a “dense and growing area with lots of alternative music.”

And American Tobacco Campus could offer WillowTree flexibility as it grows. Dengel has said the plan may be to move twice “because our goal is to create at least 100 incremental jobs beyond the small office we have over the next three years.”