Boricua Soul to Open at American Tobacco Campus Eager to Serve Up “New Ideas and New Flavors”

Former Food Truck and Pop Up Will Open Its First Brick and Mortar Restaurant This Summer Featuring Puerto Rican/Soul Food Fusion Fare

(Durham, NC) – April 18, 2019 – Boricua Soul, one of the first businesses to occupy American Tobacco’s popular PopUp @ ATC space, is taking its experience to the big leagues and opening its first ever brick and mortar restaurant. The eatery is expected to debut by August with 1,800 SF in the Crowe Lobby and will open up to the campus lawn via foldable doors, allowing for patio seating.

Tastemakers Toriano and Serena Fredericks — who, previous to their pop-up experience, ran Boricua Soul as a much-in-demand food truck — will transform restaurant space in the Crowe Building. There, they’ll continue to serve up their acclaimed take on Puerto Rican dishes enhanced with exciting twists developed around West African, Native Indian and European ingredients and techniques that came to Puerto Rico and the American South as a result of the African slave trade.

In addition to a full lunch and dinner menu, Boricua Soul will also welcome music, poetry and other live performances to a stage that will be programmed year round.

Click here for a video laying out Boricua Soul’s journey. Click here for photos of the cuisine.

“We are so excited to be working with American Tobacco to bring our restaurant dream to life,” says Serena. “With a comfortable space designed to share delicious food amongst family and friends while you experience live performances in a world-class setting like the campus, I believe we’re creating a restaurant that will become a home for repeat customers.”

American Tobacco has been working with Boricua Soul since their successful run in the PopUp space in September 2018 to develop an exciting offering unlike anything in the city.

Adds Toriano, “Puerto Rican and cuisine in the American South are both unique and so familiar. We hope the spin that has created legions of fans to our food truck will continue to delight new customers as well as pay homage to the family members who taught us everything we know about both delicious cuisines.”

The restaurant is the first in a series of announcements that bring to life the revisioning of American Tobacco’s restaurant and retail offerings created in partnership between teams from the campus and global leader CBRE.

“Boricua Soul represents a commitment to seek out and support the best and brightest restaurateurs and entrepreneurs for the limited spaces we have on a campus that welcomes 4,000 daily workers and residents and more than 1.3 million annual visitors,” says Adam Klein, chief strategist, Capitol Broadcasting Company. “Tori and Serena are incredible leaders in the Durham community who make this city remarkable. We’re diligently working to bring new flavors, new ideas and new opportunities to not only the campus but to Downtown Durham.”

Boricua Soul will take up approximately 1,800 sf. The space will feature a stage and large foldable window door to open the restaurant to the campus.

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PopUp Durham

PopUp @ American Tobacco Campus Invites Entrepreneurs to Revolving Showcase for New Concepts in Retail, Dining, Recreation and More

Application Process Now Open as “‘Startup Hub of the South’ gets a new way to promote and support entrepreneurs”  

(Durham, NC) – July 11, 2018 – The American Tobacco Campus is inviting entrepreneurs and customers to try out new consumer concepts on a revolving schedule in a prime retail spot. The application process is now open (via this link) for a qualified business to be the first to showcase its goods and/or services starting in August at PopUp @ American Tobacco.

Located in a street-level 1,483 sq ft space at busy 359 Blackwell between the campus, Durham Performing Arts Center, Aloft Durham Downtown and Durham Bulls Athletic Park, PopUp @ American Tobacco Campus will regularly feature new entrepreneurs and their concepts. Visitors might experience a new coffee brand for a few weeks, then a fresh idea in yoga, then an apparel line.

Entrepreneurs can review PopUp @ American Tobacco Campus’ microsite ( and if it looks like a good fit, submit the brief application form for consideration.

Consumers can also check the microsite for information on the latest PopUp showcase. American Tobacco’s social channels (Facebook, Twitter, and Instagram) will carry PopUp news. 

“Durham has earned a reputation as ‘The Startup Hub of the South,’ and PopUp @ American Tobacco Campus offers another way to rally around our community’s entrepreneurs and innovators,” says Adam Klein, director of strategy at Capitol Broadcasting Company, which owns the campus. “Plus, the parade of new ideas will be a lot of fun. It’s not just a series of popups, it’s an ongoing adventure.”


Wedgie’s Grand Opening – Wednesday, February 8

Tuesday, February 7 – Closed – Private Event/Training

Wednesday, February 8 – GRAND OPENING

Hours of Operation: 
Monday – 11 am – 4 pm 
Tuesday – Saturday – 11 am – 8 pm 
Sunday – Closed

Featuring fresh made sandwiches, potato salad, broccoli salad, slaw and chocolate chip cookies!

 Locaiton at American Tobacco- Diamond View III, 359 Blackwell Street, Suite 120

 Click on MORE INFO to view the Durham Menu!


We Can Build It – The Bullpen announces Tap Takeover for a Cause

Great things are happening on Friday nigh @ American Tobaccot! 

Ponysaurus BrewingDurty Bull Brewing Company,Bull Durham Beer Co.Bull City Burger & Brewery, and Fullsteam Brewery will all be under one roof, for one great cause! We hope that you’ll join us, in our combined efforts with Habitat for Humanity of Durham to build a house with beer! Together, we CAN make this happen! Event starts at 7pm at the Bullpen


Cuban Revolution – Holiday Hours

Heading to Cuban Revolution for some holiday cheer? Be sure to make note of their holiday hours:

December 24 – Open until 5 pm on Christmas Eve  

December 25 – Closed Christmas Day

December 26 – Open 4 pm – 10 pm

December 31 – Open until 9 pm New Year’s Eve

January 1 – Open 11 am – 10 pm New Year’s Day 


Maybelle, a barbecue and biscuit restaurant, coming to American Tobacco

“The folks behind the popular Tyler’s Restaurants and Taprooms are opening Maybelle, a biscuit and barbecue restaurant, in Durham’s American Tobacco complex.

Owner Tyler Huntington hopes to open Maybelle (a name inspired by a nickname he uses for his oldest daughter May) by Dec. 1 in the former L’Uva wine bar and restaurant. Huntington’s Durham location of Tyler’s Taproom is also located in American Tobacco and across from this new eatery.”

Read more in the News and Observer.
Read more here:


Durham’s Art Institute opens student-run restaurant for lunch

The Art Institute of Raleigh-Durham has opened its student-operated restaurant in Durham’s American Tobacco Campus.

The restaurant, The District at 410, is open for lunch from noon-2 p.m. on Thursdays and Fridays, except on May 12 when it will be closed for a private party.

The restaurant’s theme is small plates. Favorites on the menu include pan seared scallops served with creamy polenta and balsamic drizzle; slider burgers; crispy fried Brussels sprouts with prosciutto, banana pepper and Parmesan cheese; savory baby carrots glazed in butter and brown sugar.

Prices range from $2.50-$5.50 for small plates, $6.50-$12.50 for large plates, $2 -$2.50 for sides and $4 for desserts.

The District is located in the lobby of the Fowler Building at 410 Blackwell St. Reservations are recommended; drop-in patrons will be seated as space is available. For reservations, please call 919-317-3200 or email
Read more here:


NanaSteak Among 10 Hottest Restuarants in the Triangle

Looking for restaurants that are the best hot spots in Raleigh / Durham / Chapel Hill? You’re in the right place. Each month OpenTable analyzes more than 400,000 new diner reviews. They sort the results by category to help you discover new favorites. It’s a great partnership: you reserve, eat, and review. We listen…and deliver the results for all to benefit. 

Here’s who made the cut:

  1. M Sushi, Durham
  2. Kings North Hills, Raleigh
  3. Ginger 108, Kinston
  4. Standard Foods, Raleigh
  5. Counting House, Durham
  6. Bida Manda, Raleigh
  7. NanaSteak, Durham
  8. Mateo, Durham
  9. Gonza Tacos y Tequila, Raleigh & Durham
  10. Garland, Raleigh