12th Annual American Tobacco Tower Lighting – December 2

FREE and open to the public!

Join us as count down to the start of the holidays with the annual American Tobacco Tower Lighting celebration. There is always a chance of snow, along with sensational community choral groups and other surprises!

  • Surprise Guest from the DPAC’s Dr. Seuss’ How the Grinch Stole Christmas the Musical!
  • Violinist, Daniel D.
  • The Hillandale Elementary School Chorus, under the direction of Mrs. Dena Byers
  • The Riverside High School Rapids Ensemble, under the direction of Mrs. Jill Boliek
  • Performances by Elevate
  • And a visit from the man in red himself…SANTA!!

Be one of the first 750 people on site and receive a Light Wand sponsored by 811 Dig North Carolina and PSNC Energy.

At the conclusion of the event (estimated at 7 pm when the Tower lights) the holiday fun continues over at Diamond View Park as the Triangle Tree Challenge comes to life and the voting begins!  Santa Selfies available near the Trosa Tree Lot.

And don’t forget to visit the Tree of Bikes on the Burt’s Bees Patio!

Photo courtesy of Brian Mullins Photography

Triangle Christmas Tree Challenge

Rockin’ Around the Christmas Trees Means a Merry You & Prizes for Nonprofits!  The Triangle Christmas Tree Challenge is back for holly, jolly prize awarding fun for nonprofits and the companies that support them! 

Mark your calendars now for the unveiling of the trees at the American Tobacco Tower Lighting on December 2.

How to vote for your favorite Tree: 

–View the trees in person or online before December 16

–Text your vote to 25827 and enter TREE plus the tree number (ex. Tree 2 or Tree 14)

–Or, vote online by logging on to www.triangletreechallenge.com and entering your email address plus the tree number.

Trees on display at Diamond View Park through January 1, 2017.

Photo courtesy of Brian Mullins Photography


Tree of Bikes Documentary

Learn more about the Tree of Bikes by watching our short documentary.  Tree of Bikes is an amazing 25-ft tall sculpture made entirely of new bikes for kids. 120 of the donated bikes collected will be on display.  All bikes collected will go to children living in affordable housing. 

Photo and documentary courtesy of Red Star Media Group.


2016 Triangle Christmas Tree Challenge

The Triangle Christmas Tree Challenge is one of the region’s most successful and highly visible “fund-and-friend” raisers for non-profits.

Application Deadline

Deadline for the application is Friday, October 14, 2016 5:00 pm EST.  No applications will be accepted if the postmark is dated AFTER Friday, October 14, 2016.

Upon receipt and confirmation of all the components above, we will issue you a confirmation.  Remember, there are only 54 trees available on a first come, first serve basis!

Download the Application HERE

Download the Representation & Warranty HERE

Tree of Bikes – A Tree of Giving

The Tree of Bikes was the first of its kind in the United States. This inspiring piece of art displayed 120 bicycles on a 24 foot, hand-crafted, aluminum tree frame in the heart of the American Tobacco Campus located in Durham, NC.

Inspired by Durham resident Stevon L. Green, who organized fundraisers to provide bikes for children in his neighborhood, Blake Strayhorn, Executive Director for Habitat for Humanity of Durham was sparked by an idea he saw on the Internet to help increase and bring awareness to the bike collection efforts. 

The Tree of Bikes brought together a community and sparked children’s imaginations at Christmas. In 2015, over 240 bikes and helmets where collected and distributed to children in affordable housing at the Cornwallis Road Housing Project in Durham, NC.