“North Carolina is home to a bustling epicenter for tech startups, brainy talent, and killer barbecue.
A hyper-educated workforce means the Research Triangle, the North Carolina region comprising Chapel Hill, Durham, and Raleigh—Inc.‘s No. 3 Surge City–has a booming and brainy startup scene. Once known for tobacco and textiles, the area has reinvented itself as a hub equally well-versed in tech and food.”
Read more in INC.
“Durham pairs hyperlocal food and drink with tons of personality, and wine country is just a couple hours outside this Southern city.
Durham, North Carolina, has a spirit that can’t be defined, but that’s how residents like it. The former tobacco town has emerged as a sweet, forward-thinking Southern city—with a food and drink scene to match. Thanks to a supportive community, an array of locally owned shops, restaurants, bars and cultural centers shine here.”
Read more in Wine Enthusiast Magazine.
Veteran-run, Healthy Fast Casual Restaurant to Serve Hungry PopUp Customers Jan. 3-31
For Justus McGee, owner of Soul Fresh Spring Rolls, the heat of the kitchen is nothing compared to previous roles as one of eleven children in a working family household, an Army Paratrooper serving in Afghanistan and an elementary, middle and high school teacher.
Throughout his entire life and all of his past endeavors, cooking remained a passion he knew he would pursue one day.
“I can’t remember a time I wasn’t cooking,” says Justus. “I can recall watching my Grandpa Arthur create feasts for our entire family inspiring me to consider a career making people happy through food. I whipped up my first BBQ sauce at ten which I served my fellow soldiers in front of the barracks at Fort Bragg on Smoke Bomb Hill and still serve to this day in the form of our Black is Beautiful BBQ Sauce.”
Justus made his passion and dream a reality in 2017 in the form of the SoulFresh Food Truck.
SoulFresh produces unique spring rolls with fresh and minimally processed ingredients. Their combinations created through a much more healthful grilling method (vs. frying) include Chickpea Broccoli Mushroom, Buffalo Chicken Kale and the popular Thanksgiving Roll. SoulFresh uses organic vegetables, spices, and non-GMO foods that they source as locally as possible including from area farmers markets.
“Justus is the type of entrepreneur we created the PopUp experience to feature,” says Adam Klein, director of strategy at Capitol Broadcasting Company, which owns the campus. “He’s served his country, his community and now he has the opportunity to serve all of the Triangle’s restaurant patrons a unique menu of healthy, fresh and delicious food.”
Dates and Times:
More on PopUp @ American Tobacco Campus
PopUp @ American Tobacco Campus will regularly feature new entrepreneurs and their concepts. The revolving showcase deepens and enhances Durham’s role as “the Startup Hub of the South.”
PopUp experience has spread from the single location to also include PopUp opportunities at The Bullpen.
PopUps featured in the space include Caballo Rojo, Boricua Soul, MicMag by Me, East Durham Pie Shop, Beard and Lady and NC Oyster 365.
Entrepreneurs can review PopUp @ American Tobacco Campus’ microsite (popupdurham.com) for details and information on how to be involved.
Consumers can also check the microsite for information on the latest PopUp showcase. American Tobacco’s social channels (Facebook, Twitter, and Instagram) will carry PopUp news. The hashtag is #PopUpDurham. Images for press are here.
About Capitol Broadcasting
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV , WRAL Digital , WRAZ-TV , WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM , WCMC-HD2, WCMC-HD3 , WCLY-AM , WCMC-HD4 , Microspace , CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality and Bull Durham Beer Co., and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC; and Professional Builders Supply (an equity partnership) in Morrisville, NC.
American Tobacco’s PopUp fever is spreading down Blackwell Street. In addition to the wildly popular PopUp @ American Tobacco, the retail space’s Diamond View neighbor at The Bullpen will soon host temporary restaurant and retail concepts. The additional space will meet the overwhelming response from both small business owners and consumers for the PopUp concept.
The first retail partnership will be underway on Nov. 5 with American Underground Startup Stampede team Beard and Lady, an all-natural, apothecary-inspired personal care and grooming products for men and women.
They’ll wrap-up their tenure at The Bullpen on Small Business Saturday, Nov. 24, and will re-open in the original PopUp @ American Tobacco space Dec. 12-23.
In addition to Beard and Lady, The Bullpen will also host a one night only collaboration between NC Oyster 365 and Bull Durham Beer to celebrate the release of the latter’s Winter Ale on Nov. 16. Tickets for the event can be purchased here.
“Our goal for the PopUp @ The Bullpen is to bring in exciting retail concepts and restaurateurs and pair them with our Bull Durham Beer favorites as well as seasonal selections,” says Ryan Trecartin, Events and Marketing Manager, Bull Durham Beer. “Across the country, we’re seeing this great intersection of food, beer, and small business retail come together to offer their community a unique experience.”
Ryan and the teams at The Bullpen and Bull Durham Beer have opened their application process for additional PopUp concepts and interested small business owners can apply via the PopUp @ American Tobacco site: popupdurham.com.
Dates and Times:
More on PopUp @ American Tobacco Campus
PopUp @ American Tobacco Campus will regularly feature new entrepreneurs and their concepts. The revolving showcase deepens and enhances Durham’s role as “the Startup Hub of the South.”
Entrepreneurs can review PopUp @ American Tobacco Campus’ microsite (popupdurham.com) for details and information on how to be involved.
Consumers can also check the microsite for information on the latest PopUp showcase. American Tobacco’s social channels (Facebook, Twitter, and Instagram) will carry PopUp news. The hashtag is #PopUpDurham. Images for press are here.
About Capitol Broadcasting
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV , WRAL Digital , WRAZ-TV , WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM , WCMC-HD2, WCMC-HD3 , WCLY-AM , WCMC-HD4 , Microspace , CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality and Bull Durham Beer Co., and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC; and Professional Builders Supply (an equity partnership) in Morrisville, NC.
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“Pie is perhaps the most important part of Thanksgiving, the warm spice of pumpkin, the rich sweetness of pecan.
The new pop-up space at the American Tobacco Campus will become pie central next month as East Durham Bake Shop moves in.
Married owners Ali Rudel and Ben Filippo are no strangers to pop-ups, having run their pie and pastry business, then known as East Durham Pie Company, for years with weekly stops at breweries or farmers markets. This spring they finally opened their pastry shop in a brightly renovated building on Driver Street in East Durham.
The ATC pop-up is all about Thanksgiving, running from Nov. 5 to 21, serving pies from the bakery’s seasonal menu and pastries. Similar to their own shop, Rudel and Filippo also will serve coffee, tea and juice. The shop will sell pie by the slice for those immediate cravings or whole to take home.”
Read more in the Durham Herald Sun.
(Durham, NC) – Thanksgiving preparation begins early for business owners Ali Rudel and Ben Filippo. This entrepreneurial pair runs East Durham Bake Shop and will set up a Thanksgiving holiday PopUp @ American Tobacco from November 5th-21st and they’ve already begun taking orders
East Durham Bake Shop started in 2015 as a one-person operation selling whole pies to order and hand pies to local cafes. The duo turned their dream of opening a storefront in Old East Durham into a reality this spring. The shop offers a variety of handmade and seasonally inspired pastries from croissants, cookies, and scones to sweet and savory pies. With a focus on using local North Carolina produce, East Durham Bake Shop believes in spending its food dollars locally whenever possible.
“Pie carries deep family and cultural traditions, and therefore so many wonderful memories for a lot of people,” says Ali. “We often hear people tell stories about their parents, relatives and those who have since passed away when we talk to them about pie. It’s a food that changes depending on what we have in abundance and brings people a specific happiness.”
Ali and Ben’s passions for meticulously crafting handmade baked goods and serving the local community will go hand-in-hand this holiday season. The shop will be serving handmade pies from its Thanksgiving menu, freshly baked pastries, Carrboro Coffee Roasters coffee, organic tea, and fresh bottled juice. Customers will be able to preorder baked goods for Thanksgiving or enjoy slices and pastries in-shop.
“Durham, especially its small business owners and entrepreneurs, is filled with such enthusiastic and creative people who have always made us feel welcome, loved and supported,” says Ali. “We are proud to be a part of this community and to be able to provide a little slice of happiness this Thanksgiving.”
Keep up with East Durham Bake Shop by following them on Facebook, Twitter, and Instagram.
The East Durham Pie PopUp space will be open Monday-Friday 8 am – 2 pm.
More on PopUp @ American Tobacco Campus
PopUp @ American Tobacco Campus will regularly feature new entrepreneurs and their concepts. The revolving showcase deepens and enhances Durham’s role as “the Startup Hub of the South.”
Entrepreneurs can review PopUp @ American Tobacco Campus’ microsite (popupdurham.com) for details and information on how to be involved.
Consumers can also check the microsite for information on the latest PopUp showcase. American Tobacco’s social channels (Facebook, Twitter, and Instagram) will carry PopUp news. The hashtag is #PopUpDurham. Images for press are here.
About Capitol Broadcasting
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV , WRAL Digital , WRAZ-TV , WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM , WCMC-HD2, WCMC-HD3 , WCLY-AM , WCMC-HD4 , Microspace , CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality and Bull Durham Beer Co., and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC; and Professional Builders Supply (an equity partnership) in Morrisville, NC.
“A new community-designed mini golf course will open at American Tobacco Campus in Durham this spring.
Bull City Mini owners Julie Bryce and Ben Owens made the announcement Monday about the nine-hole popup course to be located specifically on the green space at Diamond View Park across from the Aloft Hotel and next to the Durham Performing Arts Center.
Read more at WRAL.com.
Bespoke, Made in NC Couches, Love Seats & Chairs Coming to Unique Showroom
(Durham, NC) – September 24, 2018 – For Kerri Hall, the launch of her PopUp @ American Tobacco showroom is a big step in her mission to introduce North Carolina made furniture to a new audience. A second generation North Carolina furniture entrepreneur, Kerri will put down temporary roots for her e-commerce bespoke furniture store, MicMag by Me, October 4-27 at Durham’s popular revolving retail showcase.
MicMag by Me specializes in allowing customers to personalize an array of North Carolina-made upholstered furniture. To date, they’ve specialized in offering a robust e-commerce platform designed to walk a customer through the entire process of creation to personalization to delivery. The showroom will provide a similar experience allowing a customer to walk through an expanded and illustrative experience featuring the #travelingcouch.
“We want visitors to know where their furniture is coming from and that is not a factory overseas where the same piece is hammered out one after the other and stacked alongside a thousand others in a shipping container,” says Kerri. “Our pieces are handmade in North Carolina by a community of workers who have participated in this heritage industry for decades and folks, like me, who are eager to help bring it back to its once great glory.”
In addition to the immersive showroom, Kerri plans to use the space to highlight other female entrepreneurs in the community with a “Women, Wine and Wisdom” night each Wednesday during her stay. She’ll also host Mommy and Me time on Mondays and even some special events for our four-legged friends on the weekend. There is also an Instagram scavenger hunt featuring the #travelingcouch planned to make the Pop Up show a fun and interactive time with the community and of course prizes for the lucky winners.
Adds Kerri, “Our events and showroom are designed to expand our business from an exclusively online retailer to a brick and mortar destination for easy to purchase, unique furniture designed by you and made in your community.”
You can find more on MicMag by Me and Kerri’s plans/events along with contests she’ll host on her social media: Instagram, Facebook, and Twitter.
The MicMag by Me PopUp space will be open Monday through Saturday 10 am -6 pm.
More on PopUp @ American Tobacco Campus
PopUp @ American Tobacco Campus will regularly feature new entrepreneurs and their concepts. The revolving showcase deepens and enhances Durham’s role as “the Startup Hub of the South.”
Entrepreneurs can review PopUp @ American Tobacco Campus’ microsite (popupdurham.com) for details and information on how to be involved.
Consumers can also check the microsite for information on the latest PopUp showcase. American Tobacco’s social channels (Facebook, Twitter, and Instagram) will carry PopUp news. The hashtag is #PopUpDurham. Images for press are here.
About Capitol Broadcasting
American Tobacco Selects Furniture Maker as Next Small Biz in PopUp SeriesCapitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV , WRAL Digital , WRAZ-TV , WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM , WCMC-HD2, WCMC-HD3 , WCLY-AM , WCMC-HD4 , Microspace , CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality and Bull Durham Beer Co., and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC; and Professional Builders Supply (an equity partnership) in Morrisville, NC.
Boricua Soul Will Take Over the Revolving Temporary Space, Sept. 6-30, Will Mark One Year Anniversary of Hurricane Maria with 10% of Sales, 9/20
(Durham, NC) – August 30, 2018 – While the island of Puerto Rico is some 1,500 miles from Downtown Durham, foodies in the Bull City will have the opportunity to grab a popular taste of fusion Carribean cuisine based heavily on PR classics.
Boricua Soul, a Puerto Rican soul restaurant, will launch as the second tenant of the PopUp @ American Tobacco space after a successful two-week run by Venezuelan Coffee purveyor Caballo Rojo.
Boricua Soul is the product of husband and wife duo Toriano and Serena Fredericks. Both have drawn on their multi-ethnic and rich culinary ancestry to create unique flavors that have most recently been found in their food truck by the same name. The restaurant (and truck) specialize in using West African, Native Indian and European ingredients and techniques as a result of the African slave trade. According to Toriano and Serena, these foods tell the story and act as a vehicle to transport history from the past.
This will be their first go at a brick and mortar location.
“We’ve been working around the clock for years creating our menu and delivering it to hungry folks from all walks of life via our food truck,” says Serena. “We can’t wait to finally set down some at least temporary roots with a real restaurant at one of the most popular destinations in our community.”
Boricua Soul will occupy PopUp @ American Tobacco from September 6 – September 30.
September also marks the one year anniversary of Hurricane Maria which devastated Puerto Rico with effects still being felt today. To support the island, Boricua Soul will donate 10% of their sales on 9/20, the date the hurricane made landfall, to United for Puerto Rico.
Boricua Soul will welcome Durham’s hungry lunch crowd Monday through Friday 11 a.m. – 2 p.m. They’ll be open for dinner on Fridays from 5 – 8 p.m.
More on PopUp @ American Tobacco Campus
PopUp @ American Tobacco Campus will regularly feature new entrepreneurs and their concepts. The revolving showcase deepens and enhances Durham’s role as “the Startup Hub of the South.”
Entrepreneurs can review PopUp @ American Tobacco Campus’ microsite (www.popupdurham.com) for details and information on how to be involved.
Consumers can also check the microsite for information on the latest PopUp showcase. American Tobacco’s social channels (Facebook, Twitter, and Instagram) will carry PopUp news. The hashtag is #PopUpDurham. Images for press are here.
About Capitol Broadcasting
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV , WRAL Digital , WRAZ-TV , WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM , WCMC-HD2, WCMC-HD3 , WCLY-AM , WCMC-HD4 , Microspace , CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality and Bull Durham Beer Co., and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC; and Professional Builders Supply (an equity partnership) in Morrisville, N
“DURHAM, N.C. — Small batch, artisan coffee roaster Caballo Rojo will operate for two weeks as the first of a series of pop-up retail shops at American Tobacco Campus in Durham.
Caballo Rojo will feature freshly brewed coffee roasted by owner Gabriela Wilberding from 7 a.m. to 1 p.m. Monday through Friday, Aug. 20-31.”
Read more at WRAL.com