PopUp @ American Tobacco Campus Announces First Tenant

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PopUp @ American Tobacco Campus Announces First Tenant Following Avalanche of Applications for Rotating Retail Showcase

(Durham, NC) – August 6, 2018 – PopUp @ American Tobacco Campus will launch with small batch, artisan coffee roaster Caballo Rojo, Monday, August 20 through Friday, August 31.  

The small business is one of 40 that applied to test their products and retail strategies in the 1,400 sq ft space at 359 Blackwell St. in the Diamond View III building, optimally located between the main campus, Durham Bulls Athletic Park, and the Durham Performing Arts Center.

At least two more PopUp announcements are expected in 2018 as new companies rev up for their turn in the revolving showcase. If you run a small, retail-oriented business and would like to apply for a spot, please visit www.PopUpDurham.com.

“This is a huge opportunity for our small business as we look to expand our operations into the Triangle’s fast-growing retail market,” says Gabriela Wilberding, owner of Caballo Rojo and whose family has long worked in the coffee industry. “I’ve honed my skills as a barista and coffee roaster and even studied the importance of the global coffee industry at UNC-Chapel Hill. I’m ready to provide a unique experience and excellent cup of coffee to the thousands who come to the campus every day.”

Caballo Rojo will feature freshly brewed coffee roasted by Gabriela. They will offer pour overs, drip coffee, and cold brew as well as bags of freshly roasted coffee and merchandise. Their hours will be from 7 a.m. to 1 p.m. Monday through Friday.

“We are excited for Caballo Rojo to bring small batch, artisan coffee to more people in Durham–as they head to work or gather for a meeting,” says Adam Klein, director of strategy, Capitol Broadcasting Company. “In the coming months, we’ll be featuring more delicious eats and drinks as well as fashion, housewares and other exciting small businesses in this unique space.”

More on PopUp @ American Tobacco Campus

PopUp @ American Tobacco Campus will regularly feature new entrepreneurs and their concepts. The revolving showcase deepens and enhances Durham’s role as “the Startup Hub of the South.”  

Entrepreneurs can review PopUp @ American Tobacco Campus’ microsite (www.popupdurham.com) for details and information on how to be involved.

Consumers can also check the microsite for information on the latest PopUp showcase. American Tobacco’s social channels (Facebook, Twitter, and Instagram) will carry PopUp news. The hashtag is #PopUpDurham. Images for press are here.  

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV , WRAL Digital , WRAZ-TV , WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM , WCMC-HD2, WCMC-HD3 , WCLY-AM , WCMC-HD4 , Microspace , CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality and Bull Durham Beer Co., and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC; and Professional Builders Supply (an equity partnership) in Morrisville, NC.### 

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A Home for the Holidays – Last Call for Builders!

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American Tobacco Campus once again partnering with Habitat for Humanity of Durham to make a difference this holiday season. The ultimate goal is to fund and build one tiny 500-sq-ft home in Durham.

To get there, we’re looking for 16 sponsor organizations to contribute $2,500 each and then participate in the construction of a holiday playhouse betwen now and September 30. Each playhouse will be displayed at ATC and auctioned off during the annual Winter Wonders celebration.

Prior to being auctioned off, the playhouses will be on display in Diamond View Park throughout the holiday season. Visitors to DPAC and ATC will have the opportunity to stroll through the playhouse village and bid on the houses, late November through December. 

Sponsors can jump to secure their build between now and May 31 — but the sooner, the better. Each sponsor will supply 16-18 workers for a team day of building their playhouse, under the tutelage of Habitat for Humanity. The playhouses can be as creative as its builders’ imaginations — and they can showcase the sponsor’s brand.

Contact Jennifer McFarland at jmcfarland@durhamhabitat.org, or 919. 247.8254 to learn more and schedule your build!

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Discover Durham Virtual Tour

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You know Durham is cool. Now you can show everyone why. Take a virtual tour of the Bull City no matter where you are. Visit 360.durham-nc.com on your mobile device or desktop computer to get started.There’s no need to download an app.  The Discover Durham Virtual Tour is available on:

  • Desktop
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For the full Virtual Reality experience, you can use VR headsets:

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  • Click on VR Icon in the upper right corner (it looks like a rectangle with two circles cut out of the inside).
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  • Click “Enter the VR Experience” button.
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  • Turn your phone to landscape view.
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  • Align the circle in the center of the screen with any icon to see another location (you’ll see the circle get smaller as it registers your selection)
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Questions about the Discover Durham Virtual Tour, please contact: virtual@durham-cvb.com 

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Virtual tour of downtown Durham gives unique look at the Bull City

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“Oh, the places we will go in the Triangle!  Anchored by three cities: Raleigh, Durham and Chapel Hill, the Triangle is a melting pot of places to visit and explore in North Carolina.

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