DURHAM, NC – October 13, 2016 – The team at American Tobacco Campus, a national model for urban redevelopment, has scoured the Triangle and beyond for interesting concepts to highlight at the award-winning mixed-use project. The results are unique, locally focused options for the 4,000 workers at the campus each day and more than 1 million visitors each year.  The new restaurant/retail options are:

• Bella Trio Spa & Salon – A locally owned and operated full salon and day spa with two other Durham locations. Launched by a former Durham Public School teacher, Bella Trio offers affordable beauty, styling and spa services designed for Durham’s working woman.  The Salon will be adjacent to the Aloft Durham Downtown.

“I am excited to be joining such a supportive and thriving area in downtown Durham and also returning to the start of my career in the beauty industry . We are overwhelmed by the support of the campus and our loyal clients with this new adventure” – Terry Richardson, owner

• Wedgie’s Sandwiches – The beloved Southern Pines pizza dough focused sandwich shop will open its second location on the ground floor of Diamond View III. Owned by a former golf pro, Wedgie’s aims to brings its promise of “Bite Me & You’ll Love Me” to Durham’s hungry and discerning diners.

“My wife and I are pleased to bring our mom and pop sandwich shop to the Bull City.  We are sure that you will be curious to know ‘what is a Wedgie?’.  Well, this crispy and hot sandwich has been served to the folks in the Sandhills of NC for 18 years and is long overdue to be brought to you.  We look forward to serving you!” – Joe Gay, owner

• Maybelle’s – From the successful team behind Tyler’s Taproom comes this unique BBQ and biscuit concept. Aimed to meet the needs of breakfast diners all the way through dinner, Maybelle’s will offer scratch made biscuits, eastern NC pulled pork BBQ, ribs, brisket and amazing sides. They will also serve adult and alcohol free milkshakes and southern-style cakes and pies. Maybelle’s is proud to serve local, pasture raised meat and other sustainable ingredients. The restaurant’s entry will be via the Crowe Lobby.

 “Maybelle’s is the culmination of all of  the comfort foods I loved as a kid growing up in the South like country ham biscuits, bbq, buttermilk pie, chocolate chess and lemon chess pies. I decided would stick them all under one roof.” – Tyler Huntington, owner

​​“These three new spots enhance our campus not only as a vibrant place to live and work, but a destination for folks from around the Triangle,” says Michael Goodmon, vice president of real estate, Capitol Broadcasting Company. “The goal of the American Tobacco Campus has always been to create one of the most exciting mixed use neighborhoods in the country, situated in one of America’s most dynamic downtowns, in the heart of an exceptional region. Now, from breakfast through dinner, from work meetings to Broadway shows, we offer unique options.”

About Capitol Broadcasting Company

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAL Digital, WRAZ-TV, WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3,WCLY-AM, WCMC-HD4, Microspace, CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality and Bull Durham Beer Co. in Durham, NC; and real estate interests including the American Tobacco Project and Diamond View office buildings in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC.

New Beer Garden to Partner with Local Favorites Heavenly Buffaloes and Music Maker Relief Foundation, Opening Late October

(Durham, NC) – October 6, 2016 – Bull Durham Beer Co., the first brewery in America to operate in a Minor League baseball stadium, will add a second, expanded location in late October. The team behind the popular baseball-themed brew is linking with all-star partners to open a combination beer garden, restaurant and music venue in the ground floor of American Tobacco Campus’ Diamond View III — separated from the ballpark only by a soon-to-be very busy patio

The Bullpen, as the spot will be known, will operate year round. Previously, connoisseurs could buy Bull Durham Beer only in the stadium or select pop-up locations. But requests for more expansive access poured in. The expansion will give fans the opportunity to enjoy Bull Durham Beer any time of year — along with lots more than just stellar suds. 

The new restaurant will offer lunch and dinner provided by Durham’s own Heavenly Buffaloes.

In addition to the beer and eats, The Bullpen will also serve up live music, with regular programming provided by the Music Maker Relief Foundation. Bull Durham Beer Co. will donate $1 per pint sold at The Bullpen to support the foundation’s work, which preserves the musical traditions of the South by directly supporting the musicians who make it.

The Bullpen is slated to open in late October.

Stats:

●Styles of beers sold at DBAP: Kolsch, Wheat, Amber, White IPA

●Taps at The Bullpen: 8 – A rotating selection of BDBC MVPs, along with selections from our friends and neighbors in the NC beer community and beyond

●Square footage (interior + patio): 2,200

●Hours: 7 days a week; Lunch 11am – 3pm; Dinner 4pm – 12am.

Quotes:

“Beer, baseball, buffalo wings and the blues are part of Durham’s DNA. This new restaurant will bring together some of the most popular homegrown institutions for one dynamite restaurant where folks can have a great time for a good cause.”

-Michael Goodmon, vice president of real estate, Capitol Broadcasting Company

“Bull Durham Beer Co. makes delicious beer people enjoy. Our beer is as straightforward as the blues, as unpretentious as the wing, and as classic as a baseball game on a summer afternoon. We are proud to offer our fans an establishment that so perfectly exemplifies what we strive to achieve with what we put in the glass.”

-Brad Farran, Brand Manager, Bull Durham Beer Company

“Real blues, real beer, real people: this will surely become one of the nation’s greatest blues clubs. Music Maker has spent over 20 years building relationships with America’s deepest artists. We are thrilled to now have a “home stage” for these artists to perform.”

-Tim Duffy, co-founder, Music Maker Relief Foundation

Exact opening date and other news will be shared via Facebook at facebook.com/BullDurhamBeer/.

The Bullpen is currently hiring qualified servers. Interested applicants can apply here: https://workforcenow.adp.com/jobs/apply/posting.html?client=capitolbci&jobId=796913856_9285&lang=en_UShttps://workforcenow.adp.com/jobs/apply/posting.html?client=capitolbci&jobId=796913856_9285&lang=en_US

About Capitol Broadcasting Company

American Tobacco offers one million square feet of premium office space in a historic factory setting bustling with restaurants and businesses as well as the Durham Performing Arts Center and Durham Bulls Athletic Park. Featured in US News & World Report as the national model for urban revitalization, the campus serves as a bridge from Durham’s past as one of the Tobacco capitals of the world to its present and future as a knowledge, science and medical capital.

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAL Digital, WRAZ-TV, WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace,CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality and Bull Durham Beer Co. in Durham, NC; and real estate interests including the American Tobacco Project and Diamond View office buildings in Durham, NC, andRocky Mount Mills in Rocky Mount, NC.

About Music Maker Relief Foundation

The Music Maker Relief Foundation, a 501c3 non-profit, was founded to preserve the musical traditions of the South by directly supporting the musicians who make it, ensuring their voices will not be silenced by poverty and time. Music Maker will give future generations access to their heritage through documentation and performance programs that build knowledge and appreciation of America’s musical traditions.

Since their founding in 1994, they have assisted and partnered with over 300 artists, issued over 150 CDs and reached over a million people with live performance in over 40 states and 17 countries around the globe.

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