Campus Cocktail Culture

While Nanasteak is justly renowned for its filets, rotisserie-roasted chicken, grilled fish and other mouthwatering entrees and appetizers, its libations are also worth a toast. The offerings include a robust wine list and a tantalizing line-up of cocktails. 

Nanasteak is particularly well-suited to sensational sipping.

“Our approach to wine and cocktails has always been to share with people great ingredients with a slight twist,” says Brad Weddington, who manages the restaurant’s handsome bar. “We find that it’s about taking what people like and enhancing their pallet.”

An example is the venerated Old Fashioned. “We get a lot of love for that drink,” says dining room manager Graham Weddington. “We perfected the recipe.” And in a rave review, one of the region’s most influential restaurant critics reported enjoying a “20-year-old tawny port.”

To find the right refreshment match for each customer, the brothers are always happy to talk through the options. “There are a lot of different types of wines and beverages and sometimes it can be intimidating,” says Brad. “It’s about getting people what they like.” 

Nanasteak is particularly well-suited to sensational sipping. Founded by James Beard Award-nominated chef Scott Howell, the elegant eatery nestles at the nexus of the bustling Durham Performing Arts Center and Aloft Hotel, popular with business and pleasure travelers. In other words, Nanasteak serves up delights at the crossroads of culture — cocktail and otherwise. Cheers. 

Boricua Soul Brings “New Ideas and New Flavors” for Durham

Boricua Soul, one of the first businesses to occupy American Tobacco’s popular PopUp @ ATC space, opened its first brick and mortar location in the American Tobacco Campus’ Crowe Building in November. 

Tastemakers Toriano and Serena Fredericks — who, previous to their pop-up experience, ran Boricua Soul as a much-in-demand food truck — created a restaurant and event space as unique as their southern soul, Carribean flair, Euro-African roots cuisine.

In addition to lunch and dinner fare, the space will also serve as a gathering spot for Durham’s acclaimed creative class with regular live music, poetry and other events scheduled both in the restaurant and into the campus’ Down Under thanks to floor to ceiling windows that turn this restaurant into an indoor-outdoor hot spot. 

Says Serena, “With a comfortable space designed to share delicious food amongst family and friends while you experience live performances in a world-class setting like the campus, I believe we’re creating a restaurant that will become a home for repeat customers.”

Boricua Soul is open in the Crowe Lobby Monday through Saturday – 11 a.m. – 9 p.m. 

Burt’s Bees ATC Cabin

Near the source of the Old Bull River sits a seemingly inexplicable small cedar shake cabin among the renovated American Tobacco Campus.

On closer inspection, a visitor quickly learns that this is no ordinary cabin, but rather a historic monument to the creator of one of America’s greatest brands.

The cabin of Burt’s Bees founder Burt Shavitz, relocated from his beloved Maine, marks the entrance to the global headquarters of the company he co-founded, Burt’s Bees.

Burt’s Bees employees operate the beloved natural personal care brand as well as conduct research and development for new products in their historic, refurbished office and lab space that has become a model on campus and beyond for office design.

And, recently, the company’s parent, Clorox, doubled down on its investment in Durham by creating a hub for its global IT operations on the campus. In fact, since its acquisition by Clorox, the number of Durham employees has grown six-fold in the past three years with plans to add even more.

So, the next time you grab your lip balm or give your baby a bath, know there is an ace team committed to the brand promise of founder Burt Shavitz right in the heart of the Bull City.

Gourmet — and flavored — cotton candy comes to Durham’s American Tobacco Campus

“Talking to Jackie Morin, owner of gourmet cotton candy company Wonderpuff, you might get a contact sugar high, even over the phone.

Wonderpuff is the September tenant of the American Tobacco Campus’ pop-up space on Blackwell Street, a residency for small businesses who want to give it a go at a brick and mortar store.

Wonderpuff deals in sugar highs, but this isn’t the cotton candy you’ll find at the fair. Morin said Wonderpuff’s creations are made from scratch, all organic and vegan. The flavors are derived from extracts and sugar she creates with her husband Rem.”

Read more in the News & Observer.

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Stationery Shop with Familiar Initials Pops Up at ATC

Parker & Otis’ P&O Paper Launches as Part of the PopUp Series, Aug. 1-28

(Durham, N.C.) – July 25, 2019 – One of Durham’s most beloved institutions, Parker & Otis, is launching a retail shop at the PopUp @ American Tobacco Campus, August 1-28.

As an extension of the popular retail shop within Parker & Otis’ famed restaurant, P&O Paper will focus on those items dedicated to the tactile experience of putting pen (or pencil) to paper.  

“I am never without a pile of assorted notebooks and an array of pens and pencils somewhere close by” says Jennings Brody, owner of P&O Paper. “And really it’s absolutely just the loveliest thing to open your mailbox and find a handwritten postcard or note waiting for you. That’s why I am so excited for the opportunity to open a little a shop dedicated to writing more on paper!”

P&O Paper extends Parker & Otis’ retail offerings alongside sister stores Tiny and Chet Miller. 

AUGUST 1-28 | MON-SAT 10AM-3PM

Date & Times:

More on PopUp @ American Tobacco Campus

PopUp @ American Tobacco Campus will regularly feature new entrepreneurs and their concepts. The revolving showcase deepens and enhances Durham’s role as “the Startup Hub of the South.”  

The PopUp experience has spread from the single location to also include PopUp opportunities at The Bullpen. 

PopUps featured in the space include Caballo Rojo, Boricua Soul, MicMag by Me, Taco Grande East Durham Pie Shop, Beard and Lady and NC Oyster 365. 

Entrepreneurs can review PopUp @ American Tobacco Campus’ microsite (popupdurham.com) for details and information on how to be involved. 

Consumers can also check the microsite for information on the latest PopUp showcase. American Tobacco’s social channels (Facebook, Twitter, and Instagram) will carry PopUp news. The hashtag is #PopUpDurham. Images for press are here.  

About Capitol Broadcasting 

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV , WRAL Digital , WRAZ-TV , WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM , WCMC-HD2, WCMC-HD3 , WCLY-AM , WCMC-HD4 , Microspace , CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality and Bull Durham Beer Co., and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC; and Professional Builders Supply (an equity partnership) in Morrisville, NC.

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BBQ With “Magical Touch” to Take Over PopUp in July

Corner Boys BBQ Brings Its Mission to “Feed the People” to ATC, July 3-26

Fuquay Varina’s Corner Boys BBQ, a popular food truck and catering company, will set up shop at the PopUp @ American Tobacco Campus, July 3-26.

With roots in the community, founder and owner James Sampson got his start as a self-taught chef by sourcing and selling the meat and produce he would find at local produce stands and farmers markets. Popularity and demand grew and soon Sampson found his food in high demand for events and began to travel around the Triangle bringing what he describes as an “innovative and soulful take on common food with a magical touch.”

He adds, “The move to the PopUp is the continuation of a dream becoming a reality. I’ve worked so hard to build this business by not sacrificing my mission of feeding people delicious food they know in new and delightful ways.”

The PopUp@ATC is located next to the Bullpen, adjacent to Bull City Mini – a community-designed mini golf course that will offer beer and wine. Each hole in the course is inspired by Durham and is designed by people that know Durham best – its people.

Dates and Times:

  • July 3-26
    • M-F 11:00 a.m. – 2 p.m.

More on PopUp @ American Tobacco Campus

PopUp @ American Tobacco Campus will regularly feature new entrepreneurs and their concepts. The revolving showcase deepens and enhances Durham’s role as “the Startup Hub of the South.”  

The PopUp experience has spread from the single location to also include PopUp opportunities at The Bullpen.

PopUps featured in the space include Caballo Rojo, Boricua Soul, MicMag by Me, Taco Grande East Durham Pie Shop, Beard and Lady and NC Oyster 365.

Entrepreneurs can review PopUp @ American Tobacco Campus’ microsite (popupdurham.com) for details and information on how to be involved.

Consumers can also check the microsite for information on the latest PopUp showcase. American Tobacco’s social channels (Facebook, Twitter, and Instagram) will carry PopUp news. The hashtag is #PopUpDurham. Images for press are here.  

Popular Triangle Food Truck Takes Over American Tobacco PopUp

Oak City Fish and Chips to Offer Fan Favorites June 3-27

(Durham, N.C.) – May 31, 2019 – Oak City Fish and Chips, a popular staple on the Triangle food circuit will open their third brick and mortar restaurant and first in Durham at the PopUp @ American Tobacco space, June 3-27.

Oak City Fish and Chips serves their own special take on traditional British fish and chips. Their seafood is seasoned with two of their own secret spice blends. Instead of a wet batter and cod, expect whiting and a light, dry batter. Other selections include shrimp, lobster, calamari, oysters, scallops and brown sugar hushpuppies.

“The PopUp space has become a great jumping off point for any restauranteur or small business looking to break into the Bull City market,” says Isaac B. Horton IV, co-owner, Oak City Fish and Chips. “We’re excited to be in the heart of so many of the city’s attractions and to serve our Durham customers on their home turf.”

The PopUp@ATC is located next to the Bullpen, adjacent to Bull City Mini – a community-designed mini golf course that will offer beer and wine. Each hole in the course is inspired by Durham and is designed by people that know Durham best – its people.

Dates and Times:

  • June 3-27
    • M-F 11:00 a.m. – 2 p.m.

More on PopUp @ American Tobacco Campus

PopUp @ American Tobacco Campus will regularly feature new entrepreneurs and their concepts. The revolving showcase deepens and enhances Durham’s role as “the Startup Hub of the South.” 

The PopUp experience has spread from the single location to also include PopUp opportunities at The Bullpen.

PopUps featured in the space include Caballo Rojo, Boricua Soul, MicMag by Me, Taco Grande East Durham Pie Shop, Beard and Lady and NC Oyster 365.

Entrepreneurs can review PopUp @ American Tobacco Campus’ microsite (popupdurham.com) for details and information on how to be involved.

Consumers can also check the microsite for information on the latest PopUp showcase. American Tobacco’s social channels (FacebookTwitter, and Instagram) will carry PopUp news. The hashtag is #PopUpDurham. Images for press are here

About Capitol Broadcasting

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV , WRAL Digital , WRAZ-TV , WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM , WCMC-HD2, WCMC-HD3 , WCLY-AM , WCMC-HD4 , Microspace , CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality and Bull Durham Beer Co., and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC; and Professional Builders Supply (an equity partnership) in Morrisville, NC.

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New Downtown Attraction Bull City Mini Combines Putt-Putt Fun and Bull City Pride

“For golf fans, certain holes need no introduction—the landing-pad-island seventeenth at Sawgrass, for one, or the eleventh through the thirteenth at Augusta National, aka Amen Corner. With time, perhaps this list will include one of Durham’s own: the first hole at Bull City Mini, a wicked little par-two known as the Can Opener.”

Read more at Indy Week.

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Adwerx Receives Inc. Magazine’s Best Workplaces 2019 Award

“Adwerx has been named one of Inc. magazine’s “Best Workplaces” for the second year in a row. This is the fourth annual ranking in the fast-growing private company sector.

The list is a measurement of private American companies that have created exceptional workplaces through vibrant cultures, deep employee engagement and stellar benefits.”

More info at RIS Media.

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Boricua Soul to Open at American Tobacco Campus Eager to Serve Up “New Ideas and New Flavors”

Former Food Truck and Pop Up Will Open Its First Brick and Mortar Restaurant This Summer Featuring Puerto Rican/Soul Food Fusion Fare

(Durham, NC) – April 18, 2019 – Boricua Soul, one of the first businesses to occupy American Tobacco’s popular PopUp @ ATC space, is taking its experience to the big leagues and opening its first ever brick and mortar restaurant. The eatery is expected to debut by August with 1,800 SF in the Crowe Lobby and will open up to the campus lawn via foldable doors, allowing for patio seating.

Tastemakers Toriano and Serena Fredericks — who, previous to their pop-up experience, ran Boricua Soul as a much-in-demand food truck — will transform restaurant space in the Crowe Building. There, they’ll continue to serve up their acclaimed take on Puerto Rican dishes enhanced with exciting twists developed around West African, Native Indian and European ingredients and techniques that came to Puerto Rico and the American South as a result of the African slave trade.

In addition to a full lunch and dinner menu, Boricua Soul will also welcome music, poetry and other live performances to a stage that will be programmed year round.

Click here for a video laying out Boricua Soul’s journey. Click here for photos of the cuisine.

“We are so excited to be working with American Tobacco to bring our restaurant dream to life,” says Serena. “With a comfortable space designed to share delicious food amongst family and friends while you experience live performances in a world-class setting like the campus, I believe we’re creating a restaurant that will become a home for repeat customers.”

American Tobacco has been working with Boricua Soul since their successful run in the PopUp space in September 2018 to develop an exciting offering unlike anything in the city.

Adds Toriano, “Puerto Rican and cuisine in the American South are both unique and so familiar. We hope the spin that has created legions of fans to our food truck will continue to delight new customers as well as pay homage to the family members who taught us everything we know about both delicious cuisines.”

The restaurant is the first in a series of announcements that bring to life the revisioning of American Tobacco’s restaurant and retail offerings created in partnership between teams from the campus and global leader CBRE.

“Boricua Soul represents a commitment to seek out and support the best and brightest restaurateurs and entrepreneurs for the limited spaces we have on a campus that welcomes 4,000 daily workers and residents and more than 1.3 million annual visitors,” says Adam Klein, chief strategist, Capitol Broadcasting Company. “Tori and Serena are incredible leaders in the Durham community who make this city remarkable. We’re diligently working to bring new flavors, new ideas and new opportunities to not only the campus but to Downtown Durham.”

Boricua Soul will take up approximately 1,800 sf. The space will feature a stage and large foldable window door to open the restaurant to the campus.

Follow the American Tobacco Campus on social channels Facebook, Twitter, and Instagram.

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