BBQ With “Magical Touch” to Take Over PopUp in July

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Corner Boys BBQ Brings Its Mission to “Feed the People” to ATC, July 3-26

Fuquay Varina’s Corner Boys BBQ, a popular food truck and catering company, will set up shop at the PopUp @ American Tobacco Campus, July 3-26.

With roots in the community, founder and owner James Sampson got his start as a self-taught chef by sourcing and selling the meat and produce he would find at local produce stands and farmers markets. Popularity and demand grew and soon Sampson found his food in high demand for events and began to travel around the Triangle bringing what he describes as an “innovative and soulful take on common food with a magical touch.”

He adds, “The move to the PopUp is the continuation of a dream becoming a reality. I’ve worked so hard to build this business by not sacrificing my mission of feeding people delicious food they know in new and delightful ways.”

The PopUp@ATC is located next to the Bullpen, adjacent to Bull City Mini – a community-designed mini golf course that will offer beer and wine. Each hole in the course is inspired by Durham and is designed by people that know Durham best – its people.

Dates and Times:

  • July 3-26
    • M-F 11:00 a.m. – 2 p.m.

More on PopUp @ American Tobacco Campus

PopUp @ American Tobacco Campus will regularly feature new entrepreneurs and their concepts. The revolving showcase deepens and enhances Durham’s role as “the Startup Hub of the South.”  

The PopUp experience has spread from the single location to also include PopUp opportunities at The Bullpen.

PopUps featured in the space include Caballo Rojo, Boricua Soul, MicMag by Me, Taco Grande East Durham Pie Shop, Beard and Lady and NC Oyster 365.

Entrepreneurs can review PopUp @ American Tobacco Campus’ microsite (popupdurham.com) for details and information on how to be involved.

Consumers can also check the microsite for information on the latest PopUp showcase. American Tobacco’s social channels (Facebook, Twitter, and Instagram) will carry PopUp news. The hashtag is #PopUpDurham. Images for press are here.  

ATC Prepared to Offer Sponsorship and In-Kind Support

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Crowdsourcing Already Successful at Campus PopUp Showcase 

(DURHAM, NC) – January 23, 2019 – Building off the successful run of revolving small businesses in its PopUp retail and restaurant space, American Tobacco today issued a call for submissions pitching a new campus event.

Dubbed “The Triangle’s Next Great Event Challenge,” the application window is open now through February 15 for event planners, nonprofit groups, concert promoters, tech evangelists, sports enthusiasts and everyone in between to make their case for why and how their dream event will tap into a widely shared interest and enhance the community.

Assuming the pitches meet the criteria in the call for ideas, American Tobacco Campus’ selection team will choose a partner to sponsor, which will receive in-kind use of the facility, sponsorship support and expert support from the campus’ seasoned events staff. 

Organizers are seeking event ideas that will engage diverse audiences; connect with the arts, technology, education and/or sports; and have a person and/or team running the event with a proven track record. Events that are political or religious in nature will not be considered.

The application process is open now. Interested groups can apply and review the rules and evaluation process HERE.

“Since the campus’ redevelopment more than a decade ago, we’ve hosted roughly one million people on campus each year for events ranging from fun runs to concerts to tech unveilings,” says Valerie Ward, CPCE Director, Marketing & Events. “Our location and assortment of venues have proven extremely effective.”   

Adds Adam Klein, Director of Strategy at Capitol Broadcasting Co., which owns the American Tobacco Campus, “We’ve worked with grassroots groups and industry pros to pull off events never before seen in the Triangle, and we’re excited to work with a new class of dreamers to bring big ideas and big crowds to the campus. Our events challenge is another way we are actively contributing to Durham and the Triangle’s culture of innovation and discovery.”

The Triangle’s Next Great Event Challenge is partly inspired by the success of PopUp @ American Tobacco Campus, a regular and revolving showcase of new retail entrepreneurs and their concepts. From spring rolls to beard wax and many inventive things in between, the space located in one of the country’s largest and most acclaimed historical redevelopment projects, has become a go-to spot for sampling the hottest and most exciting trends our region has to offer.

American Tobacco’s social channels (Facebook, Twitter, and Instagram).

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Surprise: This Southern Hub Might Have the Best Talent Pipeline in Tech

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“North Carolina is home to a bustling epicenter for tech startups, brainy talent, and killer barbecue.

A hyper-educated workforce means the Research Triangle, the North Carolina region comprising Chapel Hill, Durham, and Raleigh—Inc.‘s No. 3 Surge City–has a booming and brainy startup scene. Once known for tobacco and textiles, the area has reinvented itself as a hub equally well-versed in tech and food.”

Read more in INC.

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Community-Designed Mini Golf Coming to Durham

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“A new community-designed mini golf course will open at American Tobacco Campus in Durham this spring.

Bull City Mini owners Julie Bryce and Ben Owens made the announcement Monday about the nine-hole popup course to be located specifically on the green space at Diamond View Park across from the Aloft Hotel and next to the Durham Performing Arts Center.

Read more at WRAL.com.

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PopUp @ American Tobacco Picks Puerto Rican Soul Restaurant as 2nd Tenant

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Boricua Soul Will Take Over the Revolving Temporary Space, Sept. 6-30, Will Mark One Year Anniversary of Hurricane Maria with 10% of Sales, 9/20

(Durham, NC) – August 30, 2018 – While the island of Puerto Rico is some 1,500 miles from Downtown Durham, foodies in the Bull City will have the opportunity to grab a popular taste of fusion Carribean cuisine based heavily on PR classics.  

Boricua Soul, a Puerto Rican soul restaurant, will launch as the second tenant of the PopUp @ American Tobacco space after a successful two-week run by Venezuelan Coffee purveyor Caballo Rojo.

Boricua Soul is the product of husband and wife duo Toriano and Serena Fredericks. Both have drawn on their multi-ethnic and rich culinary ancestry to create unique flavors that have most recently been found in their food truck by the same name. The restaurant (and truck) specialize in using West African, Native Indian and European ingredients and techniques as a result of the African slave trade. According to Toriano and Serena, these foods tell the story and act as a vehicle to transport history from the past.

This will be their first go at a brick and mortar location.

“We’ve been working around the clock for years creating our menu and delivering it to hungry folks from all walks of life via our food truck,” says Serena. “We can’t wait to finally set down some at least temporary roots with a real restaurant at one of the most popular destinations in our community.”

Boricua Soul will occupy PopUp @ American Tobacco from September 6 – September 30.

September also marks the one year anniversary of Hurricane Maria which devastated Puerto Rico with effects still being felt today. To support the island, Boricua Soul will donate 10% of their sales on 9/20, the date the hurricane made landfall, to United for Puerto Rico.

Boricua Soul will welcome Durham’s hungry lunch crowd Monday through Friday 11 a.m. – 2 p.m. They’ll be open for dinner on Fridays from 5 – 8 p.m.

More on PopUp @ American Tobacco Campus

PopUp @ American Tobacco Campus will regularly feature new entrepreneurs and their concepts. The revolving showcase deepens and enhances Durham’s role as “the Startup Hub of the South.”  

Entrepreneurs can review PopUp @ American Tobacco Campus’ microsite (www.popupdurham.com) for details and information on how to be involved.

Consumers can also check the microsite for information on the latest PopUp showcase. American Tobacco’s social channels (Facebook, Twitter, and Instagram) will carry PopUp news. The hashtag is #PopUpDurham. Images for press are here.  

About Capitol Broadcasting

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV , WRAL Digital , WRAZ-TV , WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM , WCMC-HD2, WCMC-HD3 , WCLY-AM , WCMC-HD4 , Microspace , CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality and Bull Durham Beer Co., and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC; and Professional Builders Supply (an equity partnership) in Morrisville, N

PopUp @ American Tobacco Campus Announces First Tenant

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PopUp @ American Tobacco Campus Announces First Tenant Following Avalanche of Applications for Rotating Retail Showcase

(Durham, NC) – August 6, 2018 – PopUp @ American Tobacco Campus will launch with small batch, artisan coffee roaster Caballo Rojo, Monday, August 20 through Friday, August 31.  

The small business is one of 40 that applied to test their products and retail strategies in the 1,400 sq ft space at 359 Blackwell St. in the Diamond View III building, optimally located between the main campus, Durham Bulls Athletic Park, and the Durham Performing Arts Center.

At least two more PopUp announcements are expected in 2018 as new companies rev up for their turn in the revolving showcase. If you run a small, retail-oriented business and would like to apply for a spot, please visit www.PopUpDurham.com.

“This is a huge opportunity for our small business as we look to expand our operations into the Triangle’s fast-growing retail market,” says Gabriela Wilberding, owner of Caballo Rojo and whose family has long worked in the coffee industry. “I’ve honed my skills as a barista and coffee roaster and even studied the importance of the global coffee industry at UNC-Chapel Hill. I’m ready to provide a unique experience and excellent cup of coffee to the thousands who come to the campus every day.”

Caballo Rojo will feature freshly brewed coffee roasted by Gabriela. They will offer pour overs, drip coffee, and cold brew as well as bags of freshly roasted coffee and merchandise. Their hours will be from 7 a.m. to 1 p.m. Monday through Friday.

“We are excited for Caballo Rojo to bring small batch, artisan coffee to more people in Durham–as they head to work or gather for a meeting,” says Adam Klein, director of strategy, Capitol Broadcasting Company. “In the coming months, we’ll be featuring more delicious eats and drinks as well as fashion, housewares and other exciting small businesses in this unique space.”

More on PopUp @ American Tobacco Campus

PopUp @ American Tobacco Campus will regularly feature new entrepreneurs and their concepts. The revolving showcase deepens and enhances Durham’s role as “the Startup Hub of the South.”  

Entrepreneurs can review PopUp @ American Tobacco Campus’ microsite (www.popupdurham.com) for details and information on how to be involved.

Consumers can also check the microsite for information on the latest PopUp showcase. American Tobacco’s social channels (Facebook, Twitter, and Instagram) will carry PopUp news. The hashtag is #PopUpDurham. Images for press are here.  

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV , WRAL Digital , WRAZ-TV , WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM , WCMC-HD2, WCMC-HD3 , WCLY-AM , WCMC-HD4 , Microspace , CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality and Bull Durham Beer Co., and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC; and Professional Builders Supply (an equity partnership) in Morrisville, NC.### 

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A Home for the Holidays – Last Call for Builders!

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American Tobacco Campus once again partnering with Habitat for Humanity of Durham to make a difference this holiday season. The ultimate goal is to fund and build one tiny 500-sq-ft home in Durham.

To get there, we’re looking for 16 sponsor organizations to contribute $2,500 each and then participate in the construction of a holiday playhouse betwen now and September 30. Each playhouse will be displayed at ATC and auctioned off during the annual Winter Wonders celebration.

Prior to being auctioned off, the playhouses will be on display in Diamond View Park throughout the holiday season. Visitors to DPAC and ATC will have the opportunity to stroll through the playhouse village and bid on the houses, late November through December. 

Sponsors can jump to secure their build between now and May 31 — but the sooner, the better. Each sponsor will supply 16-18 workers for a team day of building their playhouse, under the tutelage of Habitat for Humanity. The playhouses can be as creative as its builders’ imaginations — and they can showcase the sponsor’s brand.

Contact Jennifer McFarland at jmcfarland@durhamhabitat.org, or 919. 247.8254 to learn more and schedule your build!

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Find your Millennial City

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“Yes, it’s 2018 and millennials still gravitate to big coastal hubs. But, they’re also moving to places like Durham, Columbus and Nashville. POLITICO worked with Stateline at the Pew Trusts to find the most millennial cities in the U.S. We factored in things like the city’s GDP, how many millennials live there, and how they get to work.

Read more in Politico

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How This 25-Year-Old Entrepreneur Is Convincing Companies Like Chick-fil-A and Delta to Save the Bees

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“Most mornings you’ll find Leigh-Kathryn Bonner on a rooftop tending to a beehive in her pink beekeeping gloves; in the afternoon, she’s in the conference rooms of Fortune 500 companies meeting with CEOs. This 25-year-old’s mission: convince companies with massive headquarters to host a few beehives–and, in the process, help rebuild the bee population.”

Read more in INC.

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